Working with Floss Creative, we designed and developed an AR configurator to allow players to design and race their own Gorillaz inspired i-PACE Jaguars. Geared around the launch of the new Jaguar i-PACE, Gorillaz’s new album, and Jaguar’s involvement with Formula E, players had a chance to win some awesome prizes by using the app.
The Gorillaz world is perfectly aligned to blend with the awesome i-PACE eTrophy. Taking inspiration from rich and colourful palettes and car features you’d only see in cartoons, this AR configurator and racing experience would allow drivers to pit their skills against others across multiple locations around the world. The best players could win a trip to the GORILLAZ DEMON DAYZ music festival in Los Angeles for a chance to compete on-stage in the final.
Learn more about this or other augmented reality projects