Feel wimbledon


Featuring Andy Murray

A hyperreal moment-in-time that puts you inside the mind of a champion

A first for VR

Oculus | 360

In a first for VR, we created a short story capturing a single, highly charged moment-in-time for Andy Murray and everyone at Wimbledon, to put you inside the mind of a champion.

This hugely successful cinematic quality VR experience for Jaguar and the Feel Wimbledon campaign, featured Andy Murray and 13,000 character scans, and was the first to bring volumetric and Unreal together at this scale, and was recognised with several industry awards.

Cutting edge 4D  capture

Working with global media agency Mindshare and Jaguar, Hammerhead conceived and created a multi-award winning experience using the unique strengths of VR to capture the emotion of the The Championships, 2016, and announce the appointment of Andy Murray as the Jaguar UK Ambassador.

This involved a complex production pipeline, with 4D character scanning and a specialist array of 125 Digital SLR cameras to capture Andy Murray and 24 other hero characters, motion capture technology for animation, and Unreal Engine as the real-time development engine.

Over 10,000 visitors

The VR experience debuted at Goodwood Festival of Speed, followed by London Waterloo station, where over 10,000 people tried the experience, over 2 million people watch the 360 video, and over 20,000 Google Cardboards were distributed to Jaguar retailers.

PR Week / The Drum / Marketing Week / VRFocus

Feel wimbledon

is available to enjoy now